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OpenAI opens ChatGPT to businesses with Business Hub and Business Agents
OpenAI has launched Businesses in ChatGPT in beta. Any eligible business can claim and update its profile through Business Hub and see aggregated mention and click data, while eligible US ecommerce and online service businesses can now launch their own Business Agent inside ChatGPT.
OpenAI has launched Businesses in ChatGPT in beta, giving companies a direct way to manage how they appear to the 1.2 billion people who use ChatGPT each week[1]. It has two parts: Business Hub, for claiming and updating a business profile, and Business Agents, which let a company talk to customers inside ChatGPT[1].
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Claiming a business
Through Business Hub, a company can claim its organisation in ChatGPT and, once verified, update key details and add self-service product feeds with pricing and availability[1]. Any eligible business in a market where ChatGPT is available can do this. Existing OpenAI Enterprise customers and advertisers can go through their OpenAI representative, and Shopify merchants can connect from Business Hub or the Shopify admin[1].
Business Hub also reports how often a business is mentioned, how many website clicks it gets from ChatGPT, and "discovery topics", the common themes in conversations where its website is cited[1]. OpenAI says it does not share users' conversations or Business Agent chats, and insights only appear once there are enough interactions to meet privacy thresholds[1].
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Business Agents
After claiming a profile, eligible businesses can build, test and launch a Business Agent[1]. When a business appears in an answer, users can open its ChatGPT profile and start a conversation with the agent, for example to compare two products. That chat is labelled, separate from the original conversation and distinct from ChatGPT's own answers[1].
Businesses can also sponsor their agent and use it as the landing point for ChatGPT Ads, with sponsored placements labelled[1]. Business Agents are available now to eligible ecommerce and online service businesses in the United States, with more markets and categories planned[1].
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Why it matters
This is OpenAI's version of a Google Business Profile for the chatbot era, with an ad product attached. For brands, "how do we show up in ChatGPT" now has an official answer and a dashboard. For Australian businesses, profile claiming is open now, but the agent and ad tools are US-only for the moment.
FAQ
Frequently asked questions.
01What is Businesses in ChatGPT?
A beta program that lets businesses claim their organisation in ChatGPT, keep their details and product feeds current through Business Hub, and see how people engage with them.
02What is a Business Agent?
An agent a verified business builds and launches inside ChatGPT. Users can open a separate, clearly labelled conversation with it to ask questions about the business's products or services.
03Who can use it?
Any eligible business where ChatGPT is available can claim its profile. Business Agents are available first to eligible ecommerce and online service businesses in the United States.
04Do businesses see users' chats?
No. OpenAI says it does not share users' conversations or Business Agent chats with businesses. Insights are aggregated and only shown above certain volume thresholds.
05Can businesses pay for placement?
Businesses can sponsor their Business Agent and use it as the destination for ChatGPT Ads. Sponsored placements are labelled and kept separate from ChatGPT's own answers.
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